Who is your ideal client?

Everyone has a type of client that they work best with. Sometimes we’re afraid to talk to them because we’re worried about scaring other people off. But the world is a noisy place. To get noticed you need to focus. If you were in a crowded car park and someone was yelling “hey” you might look round then move on. If they shouted “you in the green jacket” you might pay a bit more attention. But if they shout “Baz!” you’re going to think they’re talking to you (assuming you’re called Baz).

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