One of my clients, let's call him Kevin, had been doing OK. But he was in a bit of a rut. There was growing competition in his industry and he knew that if he didn't move forwards, he'd get left behind. But he didn't know where to begin. The advantage of having ten years of business experience behind you is you have a whole raft of previous clients. In Kevin's case, lots of previous clients that he'd done one bit of work for and never spoken to again.
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